However, to maintain editorial credibility, they also verify the credentials of contributors.5 RxWiki (www.rxwiki.com) allows only pharmacists to add or edit drug information.1 This was also the model for Medpedia (an initiative from Harvard University, Stanford University, the University of Michigan, and the University of California at Berkeley), which verified authors credentials before allowing them to generate content.17 However, when most articles posted on author verified wikis were compared with open initiatives, such as Wikipedia, they were found to be shorter, to be of equal or lesser quality, and to include fewer references.17 Wikipedia was also found to promote quality and accuracy more actively over a period of 90 days because of crowdsourcing, compared with Medpedia, which had a comparatively restrictive editorial process.17, Media-sharing sites, such as YouTube, offer a large selection of social media tools that are optimized for viewing, sharing, and embedding digital media content on the Web.17 They also provide features that are typically found on other types of social media sites, such as profiles, connections, comments, and private messaging.17 Most media-sharing sites are easy to use, provide free basic accounts, and are accessible from both desktop and mobile devices.17, In medicine, media-sharing sites can be important resources for education, community building, marketing, and branding.17 Among the most notable media-sharing sites for HCPs is The Doctors Channel (www.thedoctorschannel.com), which hosts videos featuring medical news, continuing medical education, and health care-related entertainment.17, Multi-User Virtual Environments (MUVEs) are three-dimensional environments that allow users to interact with each other through a virtual representation of themselves (known as an avatar).17 The application of MUVEs in health care is growing rapidly. A new dimension of health care: systemic review of the uses, benefits, and limitations of social media for health care professionals. Creating a viral and funny campaign to educate people on severe health issues is doable. If it has heavy visual elements, such as cadaver labs or live sessions, Facebook Live may be a great tool for you. The session, titled "Quality Conversations on Social Media: Achieving Credibility and Efficiency Together" and chaired by Joseph Mikhael, MD, MEd (@jmikhaelmd), chair of the ASH Committee on Communications, featured Dr. Mohty and other panelists who discussed "best practices" for starting and maintaining conversations relevant to hematology on . This preview shows page 12 - 15 out of 19 pages. Educate your audience. These cookies may also be used for advertising purposes by these third parties. Using numbers and figures helps patients better understand the situation and see the bigger picture regarding medical data and statistics. Having a marketing strategy that includes proven social media best practices for business is a great way to gain exposure for your products and services-without eating up too much of your budget. As health promotion becomes more deeply rooted in Internet-based programming, health education specialists are tasked with becoming more competent in computer-mediated contexts that optimize both online and . Incorporating key elements of social marketing into social media health promotion campaigns. Distribute clear social networking policies to employees. Of those likely-boosted Facebook posts, the engagement rate per post was 177% higher than the non-boosted posts. Remember that social media is a customer service channel Yes, promotion and engagement are a huge part of why you're on social media, but at its core, social media is not just about social networking it's about making your customers happy. Address discrimination, harassment, wrongful termination, leaking of confidential or proprietary information, damage to the organizations reputation, productivity, and other issues. The Centers for Disease Control and Prevention (CDC) cannot attest to the accuracy of a non-federal website. Prevention of infection. You are promoting a necessity, not only a traditional product or service people buy on impulse. It can allow doctors to discuss: Pharmaceutical options. Im hoping this article helped you shed some light on how to start working on your strategy and why social media and healthcare is important. Heres another example from the Cleveland Clinic on how to wear your mask correctly to slow the viruss spread. Short-Form Video Advertising Battle: How YouTube Shorts Defeated the Competition, 9 Tips to Run a Successful Black Friday Marketing Campaign, 3 Consumer-Validated Ways to Promote Your Products or Services for the 2022 Holiday Season, 25 of the Most Creative Dental Posters to Sink Your Teeth Into, Healthcare Marketing: The Complete Guide for 2021, 20 Creative Health Ads Examples to Get Inspired by, 14 Christmas Advertising Examples to Get Your Festive Creativity Going, Ad Campaign Optimization: How to Reach the Highest Performance on Your Online Advertising Campaign, Dynamic Ads: How They Work and What Impact They Have on Campaign Performance. many social media tools are available for health care professionals (hcps), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments. Sharing infographics or visuals with statistics can help you gain credibility as an expert and share awareness at the same time. Since then, healthcare organizations have increasingly used social media to engage with their communities, recruit employees, and increase patient satisfaction. Try to keep social media posts very generalized, since that can prevent accidental privacy violations. In addition, thirty of the hospitals reviewed have Pinterest accounts but only half of those pinned anything in the first three months of 2019. The use of social media in public health education has been increasing due to its ability to remove physical barriers that traditionally impede access to healthcare support and resources. Writing for Social Media Other Guidelines Social Media Policy [1.40 MB, 10 pages] [Revised February 2015] Here's a short yet informative video on how to prevent heart palpitations. 1.You should stay consistent on your social media: Consistency is an important rule to increase your social media presence. 4. Social media: a review and tutorial of applications in medicine and health care. All you have to do is click on the image, edit this template, and share it on the social media network of your choice. Health Equity. Nurses also have a responsibility to maintain professional boundaries with their patients. 2:06 Instagram introduced Stories full-screen photos and videos that disappear after 24 hours in August 2016. Sprout Social says that the best time for a healthcare brand to post is: Facebook: 11 a.m. on any day between Monday and Friday. Get in shape. CDCs Guide to Writing for Social Media was written to provide guidance and share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns, activities, and emergency response efforts. 5, 11 In the U.S., the proportion of adults using social media has increased from 8% to Ncbi.nlm.nih.gov . Harnessing the knowledge base and skills of an external community for the purpose of collaboratively solving problems, sharing knowledge, or gathering opinions. Category: Health Detail Health Social media in nursing education: responsible integration for meaningful use. Run ad campaigns Bonus: Healthcare Social Media Best Practices 1. Heres a short yet informative video on how to prevent heart palpitations. For example, according to a November 2020 article published in the Journal of Internal General Medicine, physicians have created hundreds of public and private groups on Facebook to communicate and share information; one COVID-19 Facebook group for U.S . When using social media in healthcare, represent your profession positively. If you are not amongst them, you should step ahead and start working on your community management strategy today. Also, 41% of patients say that social media may impact which physician or hospital they choose for care. Best Social Media Practices for Healthcare Professionals Posted June 23rd, 2021 As a physician, nurse, or other healthcare provider, social media can be a very powerful health resource. Dangers and opportunities for social media in medicine. Tell a story. For example, 69 percent of people use Facebook, 37 percent are on Instagram, and 22 percent have a Twitter account, according to Pew Research Center. Have pride in what you do. People with chronic illnesses or living with specific conditions often feel like they want to isolate themselves due to their illness, making them feel alone or rejected. People also use social media to feel included and be part of a community. User-generated content is an integral part of healthcare social media marketing. 5. Ensure that the medical staff and employees include a disclaimer when they are not speaking on behalf of the organization. Heres how Expressions Clinic addressed that fear in their social media strategy: https://www.facebook.com/roscreadentist/posts/3304747202949583. This makes them prime for healthcare accounts looking to quickly educate patients at a glance. Visuals with illustrations and checkboxes to share health tips are both visually appealing and help patients remember the content easier. Househ M. The use of social media in healthcare: organizational, clinical, and patient perspectives. 1. Repeat steps 4 and 5. Don't be afraid to have fun In the medical field, the topics you talk about on social media have to be treated responsibly, but this doesn't mean you can't have some fun when the context is appropriate. Refute any inaccurate information you encounter. You're part of the 74% of adults online which engage in this activity (the most on Facebook). Designate who can access social media on the organizations premises and for what purpose. Questions? Grindrod K, Forgione A, Tsuyui RT, et al. 1. We are experimenting with display styles that make it easier to read articles in PMC. Some of the positive impacts of best practices for social media in healthcare are as follows: We cant wait to hear what you think about the research! advocating for health and wellness, the . Do not share anything that can identify a patient, regardless if they give you permission to share information or a picture. Ensure that the medical staff, employees, and students understand the need to adhere to the organizations social media policy. There are various social media tools, guidelines, and best practices that health education specialists can use for this purpose . September 23, 2014 01:00 AM Best practices for a healthcare social media campaign Meredith Derby Berg, Advertising Age A major part of social media's appeal is that it can have definable. The ongoing health crisis generated by the spread of the novel coronavirus virus is an excellent example of why its essential to use social media as a healthcare provider and how you can use it for a good cause. Pharmacy 2.0: a scoping review of social media use in pharmacy. These sites include ASHP Connect (www.connect.ashp.org), which is sponsored by the American Society of Health-System Pharmacists; PharmQD (www.pharmqd.com); and The Pharmacist Society (www.pharmacistsociety.com).1,6 Professional networking forums for nurses include the American Nurses Associations ANANurseSpace (www.ananursespace.org), NursingLink (www.nursinglink.com), and SocialRN (www.twitter.com/socialRN).17, In addition, HCPs can easily connect with each other via general purpose online social networks, such as Facebook, Twitter, and LinkedIn.8 Facebook is the most popular social media site in the U.S., while LinkedIn is the most popular professional networking site.1,11,17, The blog, a term formed by truncating Web log, is the oldest and most established form of social media, which has been used in medicine since as early as 2004.17 Blogs can reach wide audiences, especially if one writes content that is of significant interest.14 Posts that garner enough interest can be shared and viewed again and again by readers (referred to as going viral).14 Content that goes viral can establish a reputation or an online presence.14, Blogs can also provide the opportunity to publish large amounts of information in a variety of media (text, video, and audio) in an open forum.14 Most blogging platforms allow readers to respond to published content by posting their own comments.14 This enables an ongoing dialogue between the blogger and his or her audience.14 Examples of widely used free long-form blogging platforms include Tumblr (www.tumblr.com), WordPress (www.wordpress.org), and Blogger (www.blogger.com).14, Some physicians use blogs to communicate with other HCPs or the public.14 For example, the Clinical Cases blog (www.clinicalcases.org) features case studies in a wide range of medical specialties.17 This blog also includes a special section on admission note templates, procedure guides, and related material.17 Blogs are becoming more popular among pharmacists, but approximately two-thirds of these blogs are written anonymously.1, Microblogs provide the most dynamic and concise form of information exchange via social media.17 This format allows users to post a large number of brief messages or updates over a short period.17 Numerous microblogging platforms exist; however, Twitter is the most prominent.17 On Twitter, users publish messages (called tweets) that consist of a maximum of 140 characters.17 Tweets can be supplemented with hyperlinks to other online media, such as videos or websites.17 Tweets can also include hashtags, a form of information indexing that allows people to search for tweets that are related to a particular discussion or topic.17 Hashtags followed by HCPs include #HCSM (for Health Care Social Media), #MDChat, and #Health20.17, There are more than 140 reported uses for Twitter in health care.17 The Penn State College of Medicine has used Twitter to facilitate discussions between students and instructors, to conduct course evaluations, to solicit class responses, and to monitor students progress.17 A Twitter Journal Club also provides advance posts about papers and questions to be discussed, along with a hashtag, so that students, doctors, and anyone interested in the subject can interact.17 Twitter has also been used at medical conferences to discuss and enhance speaker presentations by posting real-time comments from the audience.17 Some physicians have used Twitter to develop a large following, enabling them to reach a broad audience and potentially even affect health policy decisions.14, Wikis are public forum websites featuring text and multimedia content that can be edited by users.17 Wiki is a Hawaiian word meaning quick, which refers to the speed with which information on a wiki can be accessed, added, edited, or deleted.17, Surprisingly, Wikipedia is the most commonly used wiki in the medical community.17 It is often used as a reference by clinicians, despite its known shortcomings, such as errors and narrow breadth of information.5 One study found that 35% of 1,056 pharmacists used Wikipedia, although only 19% trusted it.5 In another survey of more than 1,000 pharmacists, one in five respondents said they trusted Wikipedia, but only one in four knew that anyone could edit the site.1 One reason for the popularity of Wikipedia is its prominence in Google searches.5 A study found that 70% of 35 junior physicians used Wikipedia to find medical information during a week-long period, with 93% citing ease of use as their primary motivation.5, As the accuracy and completeness of Wikipedia are often debated, the drug information on that site was compared with a validated and trusted information source, the Medscape Drug Reference.17 This analysis found that Wikipedia included approximately 76% of the content found in Medscape and had very few factual errors (most were errors of omission).17 In contrast, other studies have found that Wikipedia includes factual errors and has a lack of depth compared to traditionally edited, peer-reviewed, evidence-based information sources.1,21, Other wiki projects emulate Wikipedia in that they crowd-source medical content. Choose the Best Social Media Platforms. It has been suggested that a legally sound approach in response to requests for such advice would be to send a standard response form that: 1) informs the inquirer that the HCP does not answer online questions; 2) supplies offline contact information so that an appointment can be made, if desired; and 3) identifies a source for emergency services if the inquirer cannot wait for an appointment.15 In circumstances where a patientHCP relationship already exists, informed consent should be obtained prior to online discussions between the HCP and the patient regarding medical care.15 A careful explanation regarding the risks of online communication, expected response times, and the handling of emergencies should be included.15 The informed consent and any online interactions should be documented in the patients chart.15, Social media pose many risks for health care organizations that could potentially affect the safety and security of patient information, patient consent, employment practices, physician credentialing and licensure, the violation of HCPpatient boundaries, and other ethical issues.4 Therefore, it would be beneficial for health care organizations to establish employee guidelines regarding the appropriate use of social media.3,18 A list of points that might be addressed in organizational social media policies is presented in Table 1.
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